"...about 45 percent of millennials... believe they can contribute to a cause they care about more easily through a company’s program than on their own."

Fromm, Jeff. "Five Myths you Need to Unlearn to Market to Millennials." Forbes. 11 Nov 2014. Web.


"...sedentary behavior increases our chances of getting a disease or a condition that will kill us prematurely, even if we exercise."

Christensen, Jen. "Sitting will kill you, even if you exercise." CNN. 21 Jan 2015. Web. 

"Sitting is more dangerous than smoking, kills more people than HIV and is more treacherous than parachuting. We are sitting ourselves to death."

"Sitting Is the new Smoking: Ways a Sedentary Lifestyle Is Killing You." Huffington Post. 09 Sept 2014. Web. 

Intrinsic Motivation

“Promising them monetary rewards and giving them cocaine or nicotine… look disturbingly similar.” [in brain activity]

Pink, Daniel. “Drive: The Surprising Truth About What Motivates Us.” Riverhead Books. 1995. 


Wearable Devices 

"Many people start out very enthusiastic about devices but it wears off over time." 

Weber, Lauren and Silverman, Rachel Emma. "Memo to Staff: Time to Lose a Few Pounds." Wall Street Journal. 17 Dec 2014. Web.